Ozy Franz recently had a post titled Why Is Harry Potter So Popular? In that post, Ozy argued that Harry Potter isn’t very good, but was popular only “because something had to be.”
The basic argument is that popularity can feed on itself and become self-reinforcing. Thus, Harry Potter may have caught on at first more or less by coincidence and then snowballed its way to global prominence. As people recommended it to each other and enjoyed discussing it with each other, the popularity became self-reinforcing.
The post cites a famous paper that exposed different groups of people to the same set of music—and discovered that different songs became popular in each group. If one song happened to get popular at first in a particular group, that caused people to recommend it to others; as it gained traction/rose to prominence, it would crowd out other similar songs that could have gotten popular instead. In a different group, some other song might get the initial burst of popularity. Then, that song would be the one that snowballed into dominance in that iteration of the experiment.
Ozy’s post argues that this is exactly what happened with Harry Potter: that it was one of several mediocre (“good-but-not-great”) children’s fantasy books published around the same time, and that any one of them could have randomly turned out to be the mega hit that Harry Potter would be. The post mentions The Animorphs, A Series of Unfortunate Events, and the Time Quintet as other series that could have taken off instead of Harry Potter.
This argument struck me as pretty odd—not least because I know that the author is much more of a fan of Harry Potter than I am. I’m going to argue against this point on the object level: I think there were a bunch of reasons Harry Potter became more popular than other, similarly well-written novels published around the same time.
In the next post, I’ll move to the meta level, and talk about why this sort of debate matters for more than just Harry Potter. I think this argument about Harry Potter exposes a more fundamental challenge we face whenever we try to answer complex questions. But first, the object level—here’s why Ozy is wrong: Continue reading “Why Is Harry Potter Popular—A Rebuttal”